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PRE-CONFERENCE

The Brand Strategy Audit


One day. One team. One clear story.

What makes your school truly distinctive? It’s not your facilities. Not your results. Not even your alumni. It’s the way you tell your story — and the story your community tells back.

In this one-day workshop, we bring together Heads, Deputy Heads, Communications, Marketing and Admissions teams to tackle a crucial challenge: how to develop a shared language that captures what your school offers families — not just in theory, but in practice.

Through hands-on activities, provocations and facilitated discussion, we’ll:

  • Uncover what makes your school the right choice for the right families

  • Audit your current communication channels and messaging for clarity and consistency

  • Align leadership and teams around a set of key phrases and ideas that everyone can own

  • Build confidence in crafting stories that reflect your values, not just your offers

  • Explore what impact really looks like — beyond open days and enrolment numbers

This isn’t about writing a new tagline. It’s about designing a repeatable, resilient narrative that brings together purpose, practice, and personality.

Come with your questions, your hunches, your sticky challenges.
Leave with tools, language and alignment that you can use the very next day.

Who Should Attend?

  • School Leaders
  • Directors of Admissions 
  • Directors of Marketing
  • Directors of Communications
  • School Board Members
  • Other Senior Leaders

What Will You Leave With?

  • Clarity on what sets you apart, and how (or if) your strategy amplifies that
  • A reusable routine framework for repeatedly finding and creating strong stories about your school
  • A core understanding of what you are, and aren’t, as a community
  • A map of your brand strengths… and where some more thinking is needed
  • Certificate of Attendance

We encourage teams to come along to fully maximize the experience.

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Key Details

Date and Time

7 May 2026
9:00 AM – 4:00 PM

Pricing

School Based Attendees
Individual – $575
3 or More – $525
5 or More – $475

Non School Attendees:
$3500USD

Register Now

PRESENTER

Ewan McIntosh

Ewan McIntosh

Founder & Managing Director, NoTosh

Ewan McIntosh’s life path involved narrow misses with investment banks and the British Army, before he discovered his love of learning and teaching could be a dream job.

His mission today is to ensure that every learner gets to experience great teaching and learning in rich learning environments. He and his team do that by helping teachers and school leaders to think and work differently, and by bringing them together as a team so they can achieve something remarkable.

Ewan is a Life Fellow of the RSA for his contributions to education and digital media, and a Member of the Royal Company of Merchants Edinburgh. 

Ewan is a Former Digital Commissioner and Investor at Channel 4 TV. He has completed gundreds of school strategy projects in over 70 countries.

“A good strategy, mission or vision is a start. But every communication has to lift those words off paper and into people’s imaginations. Frameworks get you so far; but those daily communication habits are where you bring your brand alive.”